The first in a new generation of Apple stores has opened in the heart of Chicago. Designed by Foster + Partners, Apple Michigan Avenue employs the tech giant’s “Town Square” concept, which subverts the typical retail experience in favor of a community-inclusive approach.

“When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple’s most significant worldwide retail locations,” said Angela Ahrendts, Apple’s senior vice president of Retail. “Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city. We can’t wait to welcome the community for opening weekend, and to launch ‘The Chicago Series’ with our incredible local partners on Monday.”

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