Rare Photos Reveal Apple keynote Progenitor
A set of photographs taken during Apple's 1984 announcement of the Apple IIc surfaced online on Thursday, showing company cofounders Steve Jobs and Steve Wozniak taking part in a media bonanza that would serve as a model of contemporary Apple keynotes.
Recently unearthed by the San Francisco Chronicle, the photos of depict a large-scale showing at San Francisco's Moscone Center, a venue often used by Apple for product launches, conferences and other gatherings. The presentation, dubbed "Apple II Forever," was one of Apple's first attempts at spectacle-as-marketing.
"Apple II Forever" took place just three months after the first Macintosh was released in January 1984. Though the portable IIc failed to gain traction with consumers, its splashy reveal would serve as a guide for future Apple debuts.
The early event started with an iconically 80's video titled "Apple II Forever". Set to a theme song of the same name, the short featured a slideshow of photos chronicling Apple's history and successes up to 1984, including the Apple I, a groundbreaking ceremony and the company's IPO.
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