NEWS

Apple’s Plan To Crack The $3 Trillion Health Care Sector

03/20/2017

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An iPad might not seem revolutionary in the internet age, but it’s actually a big step forward for patients to have digital health information at their fingertips. Many doctors, like Cedars Sinai’s Shaun Miller, remember a time even five years ago, when many processes were still paper-based and medical information sat in silos. It took a $35 billion investment from the federal government back in 2009 with the HITECH Act to kick-start the process to digitize health data. Even today, many patients still receive their health data on a USB stick or CD-ROM, making the shift to mobile at some hospitals truly cutting-edge.


For Apple, the $3 trillion health care sector offers a lot of potential for growth for its iPad. The company is likely to restate its commitment to the tablet device as early as next week, with the rumored announcement of the 9.7-Inch “iPad Pro 2.” From an enterprise sales perspective–a priority for the iPhone maker in the wake of recent partnerships with Cisco and IBM–large hospitals and health systems that shift to iOS tend to buy devices in bulk. “We now have hundreds of iPads for patients to use,” says Miller, who uses a compliant iPhone app called Voalte to text with other providers. “As we expand to more wards, it’ll be thousands.”


Apple’s Plan To Crack The $3 Trillion Health Care Sector


iPhones and iPads have been used by some hospitals for more than five years, but it’s only recently that the company went public about its interest in health care. “Leading hospitals and health systems are using Apple products to transform all aspects of health care inside the hospital and beyond,” says an Apple spokesperson, emphasizing the “privacy and security of iOS” as a key factor for its growing popularity among hospitals for remote patient monitoring and in-patient care.


For Apple, health care is one of the largest sectors it is tackling as part of its enterprise efforts. It isn’t alone. Rival phone makers Samsung and Alphabet also see huge potential to bring mobile technologies to patients and clinicians. “There’s still some transitions that have to take place in the industry,” explains Ben Bajarin, a technology analyst with Creative Strategies, who has been tracking Apple’s move into health care. Some of these challenges include the lack of reimbursement from insurance companies for new technologies that are shown to improve patient outcomes and cultural resistance among some doctors.


Source: fastcompany


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