There are already several Apple subscriptions centered around entertainment, data storage, and even fitness, but the company hasn't yet breached the lucrative business of monetizing health. The App Store is filled with health apps that offer meditation services, advice, food tracking, and more, but none are Apple's.

That could change in 2026 as a Bloomberg report suggests Apple Health+ is imminent. The reorganization of responsibilities previously held by Jeff Williams has placed health and fitness under Services Chief Eddy Cue.

This move seems to suggest that Apple is ready to move forward with plans to announce the Health+ subscription service. Details are scarce, but previous reports suggest it could be a full health suite.

The Health app is currently a repository that collects passive data from the Apple Watch and various accessories like smart scales and water bottles. Users can manually log data into the Health app, but it is cumbersome.

That's where third-party apps come in. It is very easy to log every possible metric about yourself into Apple Health with the help of various apps like Foodnoms or Waterminder.

However, Apple may soon shut these apps by offering more functions directly within the Apple Health app. Rumors suggest Apple is planning a doctor-like AI assistant, calorie logging, and health education with video within the Health app.

It wasn't clear if there would be a subscription for these features before, but now it is clear these are targeted as upsells to customers. While nothing is known yet, there's a chance Health+ will be added to the Apple One bundle.

The biggest problem Apple Health has had since its inception is making use of the mountains of data users can pour in. While third-party apps can help provide observations based on the data, it requires trusting those apps to have access to sensitive health information.

By bringing everything in-house and parsing it with on-device Apple Intelligence, Apple makes the whole system safer and more accessible. It'll be interesting to see how Apple approaches the service and what it charges, as some companies charge $40, $80, or even $100+ a year for access to their services.

Apple's push into the space could hurt some third-party health apps. However, those other services likely will be more robust than whatever Apple offers, so some longtime customers likely won't jump ship.

Expect Apple to reveal Apple Health+ sometime in 2026. Since it has an Apple Intelligence feature, it could be revealed alongside Apple's revamped LLM-backed Siri with app intents in the Spring.

Source: Appleinsider