Through November and December of last year, Apple was publishing new ads on its YouTube channel to help promote the newest smartphone in its lineup, the iPhone X, and its newest biometric security feature, Face ID.

Now, the company is back at it again, bringing another ad to its official YouTube channel, and, more than likely, onto TV screens as well. The new ad is, fittingly, called “Unlock”, and it stars a young woman walking through a high school and unlocking not only the iPhone X, but everything around her.

We get to watch as she moves from one area of the school to the next, as lockers fly open, desks open, and content generally explodes all over the place. There’s some music, too, and the ad itself measures in at just over a minute. It’s a pretty unique one, to say the least, and you can check it out just below.

Source: iphonehacks