Apple Promo Donates $1 to World Wildlife Fund For Each Apple Pay

2017-04-21 2700 Posted by 3uTools

Apple on Thursday launched an Earth Day-related charity promotion promising to donate $1 to the World Wildlife Fund for each purchase made at its stores using Apple Pay.

The event runs from today through April 28. Significantly, Apple's donation doesn't increase with higher-cost products — the company is donating the same dollar even when buying a top-end $2,799 MacBook Pro.

The World Wildlife Fund has been a regular Apple charity partner, particularly for Earth Day. Last year an "Apps for Earth" campaign on the App Store 
pulled in over $8 million.

Apple Promo Donates $1 to World Wildlife Fund For Each Apple Pay

The organization was also one of the first charities to open up Apple Pay donations. Apple has only gradually allowed more, presumably worried that fake organizations could scam well-meaning individuals.

Some of this year's other Earth Day promotions include a 
new series of videos touting how green the company is, and an Apple Watch Activity Challenge asking people to do 30 minutes of outdoor exercise.

Source: appleinsider

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