The rumor that Apple will buy Disney is old enough to buy an overpriced beer at EPCOT. And, it's back again, with so many talking heads strangely inspired by Disney re-hiring Steve Jobs' friend Bob Iger as CEO.

It is true that Disney has just re-hired Bob Iger as its CEO, three years after he stepped down. And it's true that during those three years, Iger said there had been a point where a merger between Disney and Apple could have "gotten there."

Only, you have to forget that Iger also said this was when Steve Jobs was alive. Very specifically, the two men had never once spoken about a deal.

That's apparently not an important detail. At least, not if you're a financial analyst who knows the true value of a good headline.

That's solely what this claim of Apple buying Disney comes down to. It is the statistics and the financial analysis of how much attention you can get by saying it will happen.

It won't.

"He's [Iger] going to sell the company," a source described as a Disney insider who used to work for Iger, told Yahoo Entertainment. "This is the pinnacle deal for the ultimate dealmaker."

Maybe this really was a Disney insider. Maybe it was someone passing by in a Star Wars Stormtrooper outfit. The latter seems most likely, since when they shoot, they don't hit anything either.

Source: Appleinsider