NEWS

IDC Data Shows Mac Sales Begin to Rebound Thanks to MacBook Pro Refresh

01/14/2017

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The fourth quarter of 2016 was a big one for Apple as the company dramatically refresh its outdated MacBook Pro lineup with an all-new Touch Bar, updated specifications, and a refreshed design.

With the release of the new MacBook Pros, the latest data from research firms Gartner and IDC show Apple gaining ground in the PC industry, despite the market continuing to slow as a whole...

The latest data from IDC reports that the worldwide shipments of PCs totaled 70.2 million during the fourth quarter of 2016. That’s a year-on-year decline of 1.5 percent, but represents the continued stabilization of the market.


IDC Data Shows Mac Sales Begin to Rebound Thanks to MacBook Pro Refresh


For the year, IDC says that PC shipments hit 260 million, down 5.7 percent compared to 2015. Worldwide, Apple saw its marketshare rise from 7.4 percent in Q4 2015 to 7.5 percent, though overall shipments fell by .9 percent for the year as a whole. Overall, Apple ranks as the fourth largest PC vendor worldwide, with Lenovo coming in at the top, followed by HP and Dell.


Apple was boosted by the launch of new MacBook Pro models during the fourth quarter. The company moved back into fourth place and stabilized global shipments.


Ultimately, Apple continues to combat against a slowing PC market and the new MacBook Pros only further that, especially considering the fact that sales were slowing considerably at the end of Q3. 


Source: 9to5mac


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