Apple in 2018 is planning to hold a four day "shopping" event that will presumably see Apple products available at a discount or with some kind of gift with purchase. 

On Apple's website, there is a blank shopping event page that will presumably be populated with deals when Black Friday rolls around, and Apple today sent out teaser emails to customers letting them know about the upcoming sale. 

Apple's shopping event will kick off on Friday, November 23 and it will last until Monday, November 26, aka Cyber Monday, another popular day for deals. 

Last year, Apple held a similar shopping event that saw the company offering Apple Store gift cards worth up to $150 with the purchase of select devices including Macs, iPhones, iPads, and Apple Watches. 

Apple's deals have historically not been quite as good as discounts available from third-party retailers, so if you're shopping for something specific on Black Friday, it's best to take a look at all of the available deals at each retailer before making a decision. 

Source: macrumors