With little fanfare, Apple’s newest Wisconsin retail location opened this past weekend at the outdoor Hilldale Shopping Center in Madison. The new 10,000 sq. ft. space replaces Apple’s previous indoor Madison location in the aging West Towne Mall, 10 minutes away.

Apple Hilldale is closer in proximity to the University of Wisconsin-Madison, and centrally located next to University Book Store. The shopping center has transformed a new green space into a modern courtyard anchored by Apple, and will likely be a popular meeting and relaxation area. I paid a visit to the new location over the weekend and brought back some photos to share below.

Apple’s Madison location isn’t the first in the state to receive a complete modern redesign. Last September, Apple Mayfair in Wauwautosa reopened in a new, larger space sporting Apple’s new retail design. Apple Hilldale follows suit, but with large, floor-to-ceiling windows that flood the space with natural light not possible in an indoor mall. Angela Ahrendts, Apple’s SVP of retail, has pushed new in-store initiatives such as “Today At Apple” which take advantage of the store layouts first previewed in 2015.

Source: 9to5mac