NEWS

Tim Cook Calls AirPods a ‘Cultural Phenomenon’ in Shareholders Meeting

03/01/2017

3156

A quick spot check on the availability of Apple's truly wireless earphones, the AirPods, indicates that stock is still incredibly hard to come across.


Tim Cook Calls AirPods a ‘Cultural Phenomenon’ in Shareholders Meeting


So it's probably not a surprise that Tim Cook, Apple's CEO, has generally positive things to say about the earphones. Which he has done at the company's most recent shareholders meeting (via 9to5Mac), where he, and Apple's head legal presence Bruce Sewell took a series of questions covering a variety of topics.


In regards to AirPods, Cook said that they are putting together the wireless earphones as quickly as they can, trying to match demand. He went on to say that the AirPods are “quite the cultural phenomenon.”


Cook also talked about services, and the impact that they have on Apple's core business. He reiterated that Apple Music has over 20 million subscribers (a threshold they passed in December of last year), for instance. However, he also added that, in the grand total of services the company includes in their charts, Apple has over 150 subscribers. This includes those who pay for Netflix, and other subscription services, because Apple takes their cut every month.


Most curious, perhaps, is Cook's comment about the “pro area.” When asked about Apple's future plans, Cook said that Apple will “do more in the pro area,” at some point in the future, but obviously wouldn't divulge any details. He did add: “Don't think that something we've done or something we're doing that isn't visible yet is a signal that our priorities are elsewhere.”


Source: cnet



Windows
Mac OS
iOS
Linux
3uTools
Win 64-bit For this device
V9.0 2025-11-11
Download
Win 32-bit For this device
V9.0 2025-11-11
Download
3uTools V3.18
2025-09-18
Please use the 3uTools PC client to install the iOS client:
1、 Install either the Windows or Mac version of 3uTools on your computer
2、 Open the PC client and connect your device to the computer via USB cable
3、 After the connection is successful, wait for the computer to automatically install the mobile app for the device, or locate “Install Mobile App” on the computer and manually click to install.
3uTools
deb file
v3.01 2025-11-20
Download
rpm file
v3.01 2025-11-20
Download
Windows
iOS
Android
3uAirPlayer
Win 64-bit For this device
V6.0.2 2025-11-19
Download
Win 32-bit For this device
V6.0.2 2025-11-19
Download
iOS Device Mirroring (No App Required)
1、 Install 3uAirPlayer on the Windows PC
2、 Open Control Center and select Screen Mirroring
3、 From the list, choose your PC to start mirroring
4、 Or connect your iOS device to the PC via USB to begin mirroring
Scan to get "3uAirPlayer" App