Apple Launches 'Pay the Apple Way' Advertising Campaign

Apple recently launched a new advertising campaign to promote its Apple Pay payment method.

This Year's New Apple Watch Ultra Could Feature Case Color Options

Apple could potentially offer its upcoming second-generation Apple Watch Ultra in a new darker color option that it originally tested for last year's model but ultimately canceled, according to well-connected Bloomberg reporter Mark Gurman.

Apple Releases Second Public Betas of iOS 17 and iPadOS 17, Revised Developer Beta

Apple has released the second public betas for iOS 17, iPadOS 17, and macOS Sonoma.

iPhone 15 Pro's Thinner Bezels and Manufacturing Issue: What to Know

Apple's upcoming iPhone 15 Pro and iPhone 15 Pro Max are rumored to feature thinner bezels around the display compared to the current models.

Apple Acknowledges Screen Time Bug, Promises Further Improvements

Apple has acknowledged a bug with its parental controls feature Screen Time on the iPhone and iPad, and promises it will take additional steps to remedy the situation.

iPhone 15 Pro Said to Be Easier to Repair Like iPhone 14 and 14 Plus

Following in the footsteps of the iPhone 14 and iPhone 14 Plus, the upcoming iPhone 15 Pro and iPhone 15 Pro Max will have a redesigned chassis that makes the devices "easier to repair," according to Bloomberg's Mark Gurman.

iPhone 15 Pro Rumor Recap: 12 New Features and Changes Expected

Apple is expected to unveil the iPhone 15 lineup in September.

Apple Issues New Developer Firmware for AirPods Pro 2

The second developer beta for the AirPods Pro 2 is now available for those testing out new features.

What to Expect From Apple's Earnings Next Week Following New Macs

Apple will report its earnings results for the third quarter of its 2023 fiscal year on Thursday, August 3 at 1:30 p.m. Pacific Time.

Apple Suppliers Reportedly Gearing Up for New Macs Later This Year

Apple's supply chain is gearing up for the launch of new iPhone and Mac models later this year, according to a preview of an upcoming DigiTimes report.

Kuo: iPhone 15 and iPhone 15 Plus to Feature 48-Megapixel Camera That Can Capture More Light

The lower-end iPhone 15 and ‌iPhone 15‌ Plus models launching later this year will feature a 48-megapixel rear camera lens with a new stacked sensor design that can capture more light, according to Apple industry analyst Ming-Chi Kuo.

iPhone 15 Pro Max Likely to Start at $1,199 to $1,299, Says Analyst

Apple's upcoming iPhone 15 Pro models will likely be more expensive than the current models.

15-Inch MacBook Air Demand Reportedly 'Weaker Than Expected' So Far

Initial customer demand for the new 15-inch MacBook Air has been "weaker than expected," according to a DigiTimes report citing sources within Apple's supply chain.

Apple Issues Fourth iOS 17, iPadOS 17 Developer Beta

Apple has provided developers in its beta-testing program with the fourth build of iOS 17 and iPadOS 17 for testing.

Apple Releases New visionOS Beta Ahead of Sending Out Vision Pro Dev Kits

Apple today released a second beta of visionOS, the software that will run on the future Vision Pro headset.

Apple Releases New Studio Display 17 Firmware Beta

Apple today released the fourth Studio Display 17 firmware, with the update coming almost three weeks after the release of the third beta.

Apple Fixes 2023 Mac Pro Hard Drive Issue in macOS Ventura 13.5

Apple said it was aware of the issue and would fix it in a future macOS update, and the company followed through on that promise today.

Apple Issues WatchOS 9.6 And tvOS 16.6 Updates

Apple has rolled out updates to watchOS 9.6 and tvOS 16.6, which are now available to the general public.

Apple Releases iOS 16.6 and iPadOS 16.6 With Bug Fixes and Security Updates

Apple today released iOS 16.6 and iPadOS 16.6, the sixth point updates to the iOS 16 and iPadOS 16 operating systems that first came out last September.

Apple Supplier TSMC Delays Production of 4nm Chips at Arizona Factory Due to Skilled Worker Shortage

Apple supplier TSMC has been working on building a chip manufacturing plant in Arizona where it plans to manufacture chips for Apple, but mass production is set to be delayed because of a worker shortage.

Apple Gearing Up for Launch of Vision Pro Developer Kits

Apple is gearing up to provide developers with resources to create apps and experiences for the Apple Vision Pro headset, and yesterday, the company pushed out new backend assets for the Vision Pro.

Apple Store Tice's Corner Set to Reopen on July 22, 2023

Apple is currently in the process of opening or remodeling around 50 stores across the globe, and Tice's Corner is one of the first to reopen on July 22.

iOS 16.6 Hints at HomePod and HomePod Mini Launching in Israel Soon

Apple will likely release the second-generation HomePod and the HomePod mini in Israel soon, as the iOS 16.6 Release Candidate adds Hebrew support for Siri on the HomePod, according to Israeli website The Verifier.

iPhone 15 Pro and Pro Max Supplies Could Be Constrained at Launch Due to Display Manufacturing Issue

Apple is running into difficulties with iPhone 15 Pro and ‌iPhone 15 Pro‌ Max display manufacturing, which could lead to a limited number of devices being available at launch in September.