NEWS

Apple Shares New 'One Night' ad as Part of 'Shot on iPhone 7' Campaign

02/07/2017

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Apple on Monday aired the latest of its iPhone 7 commercials, once again putting the handset's imaging capabilities front and center with a collection of videos and photos from around the world, all captured on a single night. 


Apple Shares New 'One Night' ad as Part of 'Shot on iPhone 7' Campaign


Set to the jazzy piano stylings of the Ahmad Jamal Trio, Apple's minute-long spot is an expansion of the recent "One Night on iPhone 7" ad blitz that debuted last week.


Part of the larger "Shot on iPhone" campaign, the "One Night" series focuses on iPhone's ability to capture stunning images even in low-light settings. For example, today's spot showcases fireworks displays, portraiture lit with neon lights, flickering flames illuminating an ice cave and other scenes that difficult or impossible to capture with lesser equipment. 



Officially called "Shot on iPhone 7," Apple reminds viewers that some photos were taken with iPhone 7 Plus and, in some cases, "additional hardware." For the most part, however, it seems the photos and video highlighted in today's ad were generated by iPhone's built-in Camera app, which features optical image stabilization support, automatic metering, color correction, time-lapse functionality and other advanced features.


Source: appleinsider


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