Apple Says Face ID Is Easier and More Secure Than Touch ID

2019-07-09 244 Posted by 3uTools

Apple Says Face ID Is Easier and More Secure Than Touch ID

In a new ad currently available on the Apple Singapore YouTube channel, Apple takes a direct jab at Touch ID biometrics. The amusing 30-second commercial features a man sleeping on a deckchair whilst his phone, a blue iPhone XR, pings with new message notifications.

The ad shows the man opening his eyes and merely glancing at the phone to unlock the device and reveal the notifications. The ad closes with the tagline “Face ID. Even easier and more secure than Touch ID.”

This is arguably Apple’s most head-on advertising touting the benefits of Face ID over Touch ID.

Apple introduced Face ID with iPhone X in 2017 and took advantage of the computational power of iPhone XS to make unlocking faster. In iOS 13, Apple uses new algorithms to further speed up Face ID unlock times.

It is rare for Apple to contrast features of its lineup so starkly, especially when you consider that Touch ID continues to be used in lower-end iPhones, the new iPad Air and iPad mini, and MacBook Air and MacBook Pro.

There are even tentative rumours that Apple may release new iPhones with Touch ID and not Face ID, for cost reasons.

Face ID has been generally well-received by customers, although upgrade rates for the iPhone X series have not been as high as Apple originally predicted, largely driven by demand weakness in China. Apple has had to pay fines to its OLED display supplier for not meeting forecasted output levels.

The new ad continues the recent string of Apple commercials focusing on privacy features. Apple continues to focus on educating customers about its privacy-first approach to new devices and new software features.

Source: 9to5mac

Related Articles

Hackers Claim to Break Face ID a Week After iPhone X Release iPhone X Face ID Again Unlocked With Mask, Even With 'Require Attention' Turned On iPhone SE 2 Again Rumored to Launch in First Half of 2018 This is How the First Phone With a Fingerprint Sensor Under the Display Works iPhone X: Six Core A11 Fusion Chip, Wireless Charging Hints, Apple Pay + Face ID Details and more Test of Twins Using Face ID to Unlock iPhone X Researchers Break Apple's iPhone and iPad Activation Lock Face ID on iPhone X Does Not Work Below 10% of Battery Charge