Apple Celebrates the World Cup Final with Apple․com Overhaul
Ahead of the World Cup final between France and Croatia, Apple is joining the fun. The company has overhauled both its French and Croatian websites with a short soccer-themed videos…
Apple’s homepage in France now plays a short 3-second video featuring floating soccer balls and the French flag. Once the video has played once, the regular Apple homepage appears in seamless fashion.
For Croatian fans, the Apple homepage features a similar design, albeit without the Croatian flag. Instead, we were looking at fire and heart emoji, as well as soccer balls floating around the site.
Apple rarely overhauls its homepage, so it’s clear the company is excited about this big World Cup final. In the past, the Apple․com homepage has been overhauled following the death of Steve Jobs, the Shot on iPhone ad campaign, Global Accessibility Awareness Day, and more.
Apple has gone all out for this year’s World Cup. It added special World Cup features to Siri and Apple News, launched a new ‘Behind the Mac’ campaign, and released a trio of soccer-themed ‘Shot on iPhone’ ads last week. It has also dominated photo opportunities thanks to a prolific number of players wearing AirPods while in transit.
- How Apple Dominated the World Cup Despite not Being an Official Sponsor Apple Maps Now Supports Transit in Paris Tim Cook Makes Surprise Visits to France Apple Stores Apple Posts New iPhone X Photography Tutorials Inspired by FIFA World Cup 2018 Apple Pay Expanding To Additional Banks in France, Italy, Spain, and Canada Tim Cook Meets Fashion Designer and VizEat Co-Founders on France Tour This Week Google Tax Ruling in France Could Help Apple iPhone X Won’t be Available for Walk-In Customers at Apple Stores in Belgium or France on Nov 3