NEWS

iPhone X adoption has overtaken the iPhone 8 and iPhone 8 Plus

12/14/2017

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New analytics data suggests the iPhone X is outpacing the iPhone 8 and iPhone 8 Plus in adoption.


Apple hasn't released sales figures for the iPhone X, iPhone 8, or the iPhone 8 Plus, but a new chart shows the most expensive of the three is also the most popular.


Data from analytics firm Mixpanel shows that iPhone X adoption outpaced that of its cheaper cousins in late November. iPhone X adoption currently stands at 4.76%, ahead of the iPhone 8 Plus at 3.59% and the iPhone 8 at 2.78%.


Here's a chart comparing the three new Apple devices:


 iPhone X adoption has overtaken the iPhone 8 and iPhone 8 Plus


Mixpanel's data doesn't show sales figures, but measures people picking up the new iPhones and using apps that are integrated with Mixpanel's software development kit.


It's still hard to tell how well the three new devices are selling compared to previous launches. Apple stopped announcing first weekend sales figures with the iPhone 7, because it said the number usually reflected supply rather than customer demand. Apple chief executive Tim Cook ducked iPhone X sales questions during the firm's third quarter call, when analysts asked about pre-orders for the device, saying only that demand was "very strong."


Collectively, it looks like the three devices are selling well and on track to overtake iPhone 7 Plus adoption over the next few months. But early rumours of iPhone X supply constraints may be putting people off buying in these early months, even if Apple is reportedly ramping up production in time for Christmas.


Source: bussinessinsider

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