Apple Asked Suppliers to Slow Down iPhone X Production
The iPhone X isn’t even available for sale, and Apple is reportedly worried about future sales. Apparently, iPhone X component suppliers ware already told to slow down delivery.
Apple instructed suppliers to withhold some of the component shipments prepared for the iPhone X production.
That’s certainly a puzzling rumor, considering that just a few days ago a different report said iPhone X production might start even later than expected, which could further constrain iPhone X availability.
Some suppliers are shipping parts and components that amount to up to 40% of the original orders. Others do not even meet the 40% requirement due to lower yields, and they need to step up production in spite of the request to slow down.
The report notes that Apple adopted a similar approach for the iPhone 7 last year. Initial shipments only reached 60% of the original order, with Apple pulling in the remaining 40% of orders one to two months later.
Apple is apparently waiting to see how the iPhone X does during preorders, and how well the iPhone 8 phones sell before ramping up iPhone X production.
Supply chain stories don’t get the full picture, or at least that’s something Apple often likes to remind us. But it’s certainly puzzling to hear Apple is being cautious about a product that’s already eating into iPhone 8 sales.
The iPhone X is supposed to start selling on October 27th online and November 3rd in stores.
- South Korea Hits Apple Modem Supplier Qualcomm With $854M Fine Four Apple Suppliers Get Dragged into Qualcomm conflict Apple Supplier Japan Display Raising $900 Million to Mass Produce OLED Panels iPhone X Twice More Expensive in Production Than the iPhone 4s Wireless Charging Company Energous Partners With Apple Supplier Dialog Apple 'Slow Down' Your Old iPhone to Make You Upgrade? iPhone X Production May Face Further Delay Japan Display Considers New Capital to Adapt to Apple's Oled Shift