NEWS
Apple Shares New 'One Night' ad as Part of 'Shot on iPhone 7' Campaign
2813
2017-02-07
Posted by Reposted

Apple on Monday aired the latest of its iPhone 7 commercials, once again putting the handset's imaging capabilities front and center with a collection of videos and photos from around the world, all captured on a single night. 


Apple Shares New 'One Night' ad as Part of 'Shot on iPhone 7' Campaign


Set to the jazzy piano stylings of the Ahmad Jamal Trio, Apple's minute-long spot is an expansion of the recent "One Night on iPhone 7" ad blitz that debuted last week.


Part of the larger "Shot on iPhone" campaign, the "One Night" series focuses on iPhone's ability to capture stunning images even in low-light settings. For example, today's spot showcases fireworks displays, portraiture lit with neon lights, flickering flames illuminating an ice cave and other scenes that difficult or impossible to capture with lesser equipment. 



Officially called "Shot on iPhone 7," Apple reminds viewers that some photos were taken with iPhone 7 Plus and, in some cases, "additional hardware." For the most part, however, it seems the photos and video highlighted in today's ad were generated by iPhone's built-in Camera app, which features optical image stabilization support, automatic metering, color correction, time-lapse functionality and other advanced features.


Source: appleinsider


Related Articles
Apple iPhone 7 Plus with Leaked Photos and iPhone 7's Packaging Box App for iOS Allows the Apple iPhone 7 Plus to Copy the Black Portrait Lighting Background Pangu Jailbreak on iOS 10.3 / iOS 10.3.1 Could Release Next Week iPhone 7 Was Breached at Annual Mobile Pwn2Own Contest If Your iPhone 7, 7 Plus Do This, Get it Fixed Soon iOS 10.2 Yalu Jailbreak Now Supports All 64-bit Devices except iPhone 7 and iPad Air 2 This Fake iPhone Looks so Good it Almost Fooled the Experts $70 Fake iPhone 7 Plus vs $900 iPhone 7 Plus in Jet Black!